2021 Will be the year brands make winning experiences out of remote interactions

30-second summary: In line last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued customers will be a priority for brands Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021 2020 has forced brands to completely transform the way they operate in the wake of the pandemic, and it is evident that some of the changes we are experiencing will be permanent. Brand relationships that were once defined by visiting stores or face-to-face conversations with salespeople are now being reimagined as remote interactions.

Read more:
2021 Will be the year brands make winning experiences out of remote interactions

SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is now more critical than ever Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that leaders across organizations must clearly understand about the role of SEO to drive organic search performance 2020 wasn’t a year that we will soon forget.

Excerpt from:
SEO in 2021: What your organization’s executives and senior leaders must know

2021 Digital marketing predictions for small businesses

30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play out this year

Read the original:
2021 Digital marketing predictions for small businesses

What a chaotic digital media landscape means for advertisers as 2020 ends

30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise

See the original post:
What a chaotic digital media landscape means for advertisers as 2020 ends

Four initiatives B2Bs must tackle now to win in 2020

While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1

See the rest here:
Four initiatives B2Bs must tackle now to win in 2020

Yext researches what American customers are looking for throughout the year

Yext , the Search Experience Cloud company, released new research about American consumer search behavior during the past year. The data, drawn from a sample of more than 400,000 business locations in the United States, revealed new insights about when consumers are searching for and clicking most on businesses across retail, healthcare, financial services, and food, throughout the year.

Read the original:
Yext researches what American customers are looking for throughout the year

Five search reports for ecommerce you can pull now to prep for Q4

Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready. There are many reports and analysis you can pull and put together to develop our Q4 plan. Use the summer’s relative slowness to audit your accounts to see if there is anything to improve before the busy season comes

Read more:
Five search reports for ecommerce you can pull now to prep for Q4

Bing takes over Yahoo ad delivery: Five things to prepare

January saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March . Oath had been renamed Verizon Media and Yahoo Gemini had switched to the name “Oath Ad Manager” only recently but Verizon (who agreed to the acquisition of Yahoo Inc

See the original post:
Bing takes over Yahoo ad delivery: Five things to prepare

Data on why retail icon Sears fell in new ecommerce economy

Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle.

Read this article:
Data on why retail icon Sears fell in new ecommerce economy