Crowd marketing: A link building method that only 2% use to rank higher on Google

30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that

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Crowd marketing: A link building method that only 2% use to rank higher on Google

Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile.

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Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you ‘ re going to be amazed by how many factors you ‘ ll have to consider when optimizing your writing for multiple search engines.  Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

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How writers can optimize content for a variety of search engines

Content optimization using entities: An actionable guide

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline.

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Content optimization using entities: An actionable guide

Accessibility and SEO: Where they overlap and how to optimize for both

The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true

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Accessibility and SEO: Where they overlap and how to optimize for both

Six beloved content marketing tools recommended by the pros

Are you going about your content marketing as effectively and efficiently as possible? There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand

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Six beloved content marketing tools recommended by the pros

Key takeaways from Google’s latest algorithm update

On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012.   This week we released a broad core algorithm update, as we do several times per year.

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Key takeaways from Google’s latest algorithm update