How to use personal passions to create meaningful content

30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier to look to you for pre-purchase information. RAPP copywriter Jack Schuleman shares three tips for encouraging a team to use personal passions to write richer content.

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How to use personal passions to create meaningful content