The future of gaming and streaming: a networking and SEO arsenal

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation Over the past five years, the boom of the live-streaming, esports, and gaming industries has been stealing headlines not only in the tech industry but also in mainstream media. That boom only increased its radius during the pandemic, which saw astronomical highs in terms of viewership numbers for the Amazon-owned Twitch streaming platform, Google’s YouTube, and even Facebook Gaming, who jumped more aggressively into the marketplace with the acquisition of Microsoft’s Mixer platform during the summer of 2020

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The future of gaming and streaming: a networking and SEO arsenal

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving

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Is it time to switch to a new SEO tool?

Unlocking the secrets of data storytelling in 2021

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to make sense to people if it’s to lead to better engagement and increased conversions. That’s where visualization comes in

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Unlocking the secrets of data storytelling in 2021

A small business’s step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales.

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A small business’s step-by-step guide to dominating local search in 2021

How to perform SEO A/B testing in Google Search Console

30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best variants to test are those that have a direct relationship to Google’s ranking algorithm

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How to perform SEO A/B testing in Google Search Console

Advanced guide to creating an editorial calendar that boosts conversions

30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of an ‘Editorial Calendar’ comes in.

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Advanced guide to creating an editorial calendar that boosts conversions

Take your campaigns to deeper levels by disrupting the peace

30-second summary: A controlled chaos mindset helps brands and smart marketers recognize the inherent biases that tend to guide research and execution. The first pieces to get cut from budgets are the listening and planning portions of the planning process, which creates several problems for marketers.

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Take your campaigns to deeper levels by disrupting the peace

How social media influence 71% consumer buying decisions

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases

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How social media influence 71% consumer buying decisions

Winter is coming: How to prepare your content strategy for a COVID-19 winter

30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.

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Winter is coming: How to prepare your content strategy for a COVID-19 winter

CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of

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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird