Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving

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Is it time to switch to a new SEO tool?

On-page SEO: a handy checklist to tick off in 2021 and beyond

30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so it’s easy to forget some elements or tweak them incorrectly This quick checklist will help you keep all the various on-page SEO elements on track On-page SEO is basically a set of techniques and best practices for your web pages to make them more search-engine friendly and thus, boost your rankings. Now, as you know, keywords are at the heart of nearly everything on-page SEO.

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On-page SEO: a handy checklist to tick off in 2021 and beyond

Everything you need to know about audience targeting without relying on third-party cookies

30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens, while others are leaning more into contextual advertising Coegi’s Sean Cotton explores the challenges and opportunities marketers face in the absence of third-party cookies, as well as viable alternatives they can use to keep audience targeting on point Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies  on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but it’s also one that might leave businesses scrambling when the cookie jar disappears.

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Everything you need to know about audience targeting without relying on third-party cookies

Eight great ways to audit your ecommerce site’s SEO

30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand.

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Eight great ways to audit your ecommerce site’s SEO

Should you use Google’s updated Disavow Links tool?

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better in search

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Should you use Google’s updated Disavow Links tool?

How to navigate social media marketing trends

30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online investigation skills to find out what topics are relevant to your core audience. Success requires embracing trends early with a creative and positive mindset.

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How to navigate social media marketing trends

Defining value stream management for SEO agencies business owners

30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process.  By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle.

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Defining value stream management for SEO agencies business owners

How to create social media content that builds your brand

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to post”.

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How to create social media content that builds your brand

SEO on a shoestring budget: What small business owners can do to win

30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed

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SEO on a shoestring budget: What small business owners can do to win