Navigating a cookieless future

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands 90 percent usage on iPhones, and Chrome, which commands five percent. These moves towards user privacy and marketing compliance are effectively a pivot away from the traditional advertising and search marketing industry, which will impact later players like Facebook to national media agencies like GroupM

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Navigating a cookieless future

Differences between B2B and B2C link building tactics

Link building is obviously one of the most important steps in your journey towards achieving that perfect SEO score. Based on the kind of business that you are involved with and based on your target customer, it is true that your SEO measures, as well as your Link building techniques, are going to differ. The practice of link building and the art of creating a great link profile can immensely help your business meet its end goals

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Differences between B2B and B2C link building tactics

Five backlink analysis tools agencies should try out

A healthy and quality backlink profile can help you stay ahead of the competition. After Google rolled out the Penguin algorithm in 2012, it became clear that the quality of backlinks matters , not just their quantity. The more is not the merrier anymore.  Luckily, over the years, it has become easier to analyze and monitor backlinks thanks to a number of specialized tools available on the market

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Five backlink analysis tools agencies should try out

Google PageSpeed Insights tool: Tips to score 100/100

Delivering a seamless user experience on your website is one important way to boost your page’s conversion rate. This conversion rate has a lot to do with the loading speed of your website

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Google PageSpeed Insights tool: Tips to score 100/100

ICO marketing in 2018: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016

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ICO marketing in 2018: from SEO to PPC

Best practices for anchor text optimization in 2018

Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over- optimization methods out of the picture. Over the past five years, the best practices of anchor text optimization have considerably evolved.

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Best practices for anchor text optimization in 2018