Four ways to improve page speed and master Core Web Vitals

30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide prepares you for the rollout of the new Google Search algorithm update Google’s latest major update to its search algorithm focuses greatly on the user experience through a new set of ranking factor metrics, called Core Web Vitals. Early results from Core Web Vital audits reveal that the average website performs below these new standards. Searchmetrics’ research revealed that, on average, sites could reduce page load time by nearly one second by removing unused JavaScript.

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Four ways to improve page speed and master Core Web Vitals

What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

30-second summary: While  nofollow  links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.    Shortly afterward, Google made further amendments to all three links.  This article breaks down where things currently stand.   Joseph Dyson discusses whether the new link attributes impact rankings and concludes with suggestions on how businesses can improve online visibility.   Whether you’re an SEO newbie or a seasoned pro, we’re sure you’re familiar with the cardinal rule of the game: evolution

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What Google says about nofollow, sponsored, and UGC links in 2020: Does it affect your SEO rankings?

How to create an SEO strategy for website redesign and migration

A new guide,  Best Practices for Website Redesign & Migration , outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign.  It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO , preserving domain and URL equity, keyword research , and more. This post summarizes some key SEO migration elements listed in the guide, with an emphasis on helping organizations avoid costly errors related to a website redesign and domain or platform migration. Content produced in collaboration with Investis Digital .

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How to create an SEO strategy for website redesign and migration

SEO for web designers: What you should know

A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts , and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website. This further lays emphasis on the major role played by web designers in building the entire website and its online reputation as well

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SEO for web designers: What you should know

Four ways to boost SEO in just 5 hours

Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even on the first page), the more potential traffic you are missing out on.

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Four ways to boost SEO in just 5 hours

Why SEOs can’t afford to wait around for a mobile-first index

We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search

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Why SEOs can’t afford to wait around for a mobile-first index