SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is now more critical than ever Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that leaders across organizations must clearly understand about the role of SEO to drive organic search performance 2020 wasn’t a year that we will soon forget.

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SEO in 2021: What your organization’s executives and senior leaders must know