Social media techniques to integrate into your digital PR strategy

30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch

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Social media techniques to integrate into your digital PR strategy

Top five tips to use Twitter’s new Voice Tweets feature

30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add context and nuance that strictly visual language can’t capture

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Top five tips to use Twitter’s new Voice Tweets feature

How to find any journalist’s email for content marketing outreach

Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them.

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How to find any journalist’s email for content marketing outreach

Top four social listening tools for 2020 and why they’re great

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity ) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience ) like it’s the end of the world. But the feedback we really want is different.

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Top four social listening tools for 2020 and why they’re great

Ten ways to pump out a stream of great content without burning out

There’s always more content to write.  Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas , and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones.

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Ten ways to pump out a stream of great content without burning out

Seven best tools to find influencers on social media

Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media

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Seven best tools to find influencers on social media

7 social media monitoring tools to check out in 2019

The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life as well

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7 social media monitoring tools to check out in 2019

6 ways to market your local business online (beyond Google Maps)

Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one:  Getting verified on Google Maps

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6 ways to market your local business online (beyond Google Maps)