30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch
30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add context and nuance that strictly visual language can’t capture
Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity ) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience ) like it’s the end of the world. But the feedback we really want is different.
There’s always more content to write. Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas , and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones.
The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life as well
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps