Lessons from lockdown: Four content types that users really engage with

30-second summary: Life in lockdown led to a huge  uptake in media consumption , including a 44% worldwide increase in social media use according to Stat ista.

Go here to read the rest:
Lessons from lockdown: Four content types that users really engage with

Realising when and how to hire a CRO expert

30-second summary: Some companies need more money to spend on acquisition, while others see SEO as the solution to all their revenues challenges. That’s why companies often think about hiring SEO agencies before moving into CRO

The rest is here:
Realising when and how to hire a CRO expert

10 Takeaways from the state of SEO survey

Here at Zazzle Media, we love surveys – we run them every year to help us better understand the challenges facing both SEO Managers and Agencies alike. Each year we look to prune the questions down and build others out as trends and future opportunities dictate (for example in 2018 we asked more questions around mobile-first preparation)

View original post here:
10 Takeaways from the state of SEO survey

Using Python to recover SEO site traffic (Part three)

When you incorporate machine learning techniques to speed up SEO recovery, the results can be amazing. This is the third and last installment from our series on using Python to speed SEO traffic recovery. In part one, I explained how our unique approach, that we call “winners vs losers” helps us quickly narrow down the pages losing traffic to find the main reason for the drop.

More here:
Using Python to recover SEO site traffic (Part three)

How to find a PPC management solution for your business

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC account (or multiple accounts) can be difficult

The rest is here:
How to find a PPC management solution for your business

TechSEO Boost: Machine Learning for SEOs

This year’s TechSEO Boost, an event dedicated to technical SEO and hosted by Catalyst , took place on November 29 in Boston. Billed as the conference “for developers and advanced SEO specialists,” TechSEO Boost built on the success of the inaugural event in 2017 with a day of enlightening, challenging talks from the sharpest minds in the industry.

Read the original post:
TechSEO Boost: Machine Learning for SEOs

7 Google Tag Manager courses to prioritize in 2018

If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside

See original here:
7 Google Tag Manager courses to prioritize in 2018