Three SEO mistakes that can impact your search rankings

30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience.

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Three SEO mistakes that can impact your search rankings

An SEO’s guide to event schema markup

. Tha30-second summary: From  Google’s Cloud Next conference  to  Starbucks’ shareholder’s meetings , the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema markup can really help optimize event web pages so they show up on search results pages

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An SEO’s guide to event schema markup

Seven important metrics to measure content marketing ROI

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals.

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Seven important metrics to measure content marketing ROI

Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand.

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Six tools for effective influencer-driven content marketing

Guide: How to effectively incorporate customer journey mapping into your marketing strategy

30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy. Customer journey mapping starts with identifying your user personas

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Guide: How to effectively incorporate customer journey mapping into your marketing strategy

How a digital publisher monetized 8X more in one month with WordPress scaling strategies

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale.

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How a digital publisher monetized 8X more in one month with WordPress scaling strategies

The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest  broad  core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched  early May , but  all  leading digital marketers and webmaster community agree that  it’ s   one of the biggest Google algorithm updates.

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The perfect SEO recipe to survive COVID-19 and the May core update

Free resources to grow your business during lockdown

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.   To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.   Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors

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Free resources to grow your business during lockdown