A comprehensive guide on using Google Trends for keyword research

30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time .

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A comprehensive guide on using Google Trends for keyword research

Taking your SEO content beyond the acquisition

30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view.

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Taking your SEO content beyond the acquisition

How questionnaires can help you evolve your product or business

30-second summary: Customers are at the heart of brand success and customer feedback is a leading resource that you should never take for granted. While it is true that there is a lot of useful information that can be collected without customer intervention, things like questionnaires are no less important. The more you talk to your clients, the more valuable information you obtain, the easier it is to address consumer needs.

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How questionnaires can help you evolve your product or business

Agency lead generation: How to create white papers that convert

30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. Agile marketers are paving the path forward combining technology and talent. You can boost lead generation using content that adds value to your prospects—content such as white papers

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Agency lead generation: How to create white papers that convert

Crowd marketing is the forum link building strategy you need to know in 2020

30-second summary: Link building is still one of the best tactics to boost your Google rankings Forum link building can help you tap into niche communities Crowd marketing is the concept of setting up a strategy for forum link building There’s no need to be discouraged if you’re just getting started Quality is important both in your content and the forum that you decide to join SEO is evolving through the years and it’s still more important than ever in your digital strategy. It takes time to rank high in Google’s search results and one of the best ways to improve your success is to aim for credible backlinks to your content. Backlinks can prove that the content is trustworthy and useful enough for the users to get you higher in SERPs.  Through the years, link building is still one of the most effective methods to build your SEO

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Crowd marketing is the forum link building strategy you need to know in 2020

Studying the anatomy of a successful high-conversion landing page

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA.

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Studying the anatomy of a successful high-conversion landing page

The changing face of search: Dynamic content and experiences that perform

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks, and channels.

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The changing face of search: Dynamic content and experiences that perform

Five steps to generate tons of backlinks using infographics

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.  Backlinks are still one of the most important factors that Google uses to determine website rankings . When tons of other websites link to you, Google’s algorithm will see that as a sign that you provide valuable and relevant content.

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Five steps to generate tons of backlinks using infographics

Pre-made calendar with over 300 holidays to help plan editorial content

A carefully planned content marketing strategy contains several key ingredients including an understanding of who you’re creating content for (e.g., your persona or personas), how your content will help them, and some key performance indicators to measure success.

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Pre-made calendar with over 300 holidays to help plan editorial content

YouTube optimization and intent: Q&A with goop’s Courtney Messerli

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli , Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us are keen to learn a lot more about.

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YouTube optimization and intent: Q&A with goop’s Courtney Messerli