Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

30-second summary: TikTok has quickly become one of the most popular, addictive social networks. President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a lawsuit in response. If it can continue to operate, it’s slated to become one of the most powerful marketing tools for brands

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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network