Six ways to steer marketing in the post-pandemic world

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time.

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Six ways to steer marketing in the post-pandemic world

Foolproof guide to optimizing Shopify for SEO

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.

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Foolproof guide to optimizing Shopify for SEO

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media

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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

Nine tactics to improve your PPC campaign performance in 2020

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types.  In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales.

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Nine tactics to improve your PPC campaign performance in 2020

Going international with SEO: How to make your WordPress site globally friendly

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal.

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Going international with SEO: How to make your WordPress site globally friendly

Quantum supremacy and nine SEO trends that’ll flip 2020 on its head

Get ready because SEO trends will undergo revolutionary changes in 2020. Make sure you are on the side that embraces this revolution, rather than the one that resists it. Google has achieved “ Quantum Supremacy” ,  this means that they have built a quantum computer capable of performing tasks that would take modern-day supercomputers 10’s of thousands of years to accomplish.

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Quantum supremacy and nine SEO trends that’ll flip 2020 on its head

Interview with Marie Haynes: What you need to know about E-A-T

I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it.

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Interview with Marie Haynes: What you need to know about E-A-T