30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving
30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile.
30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand.
We’re all aware that YouTube’s video consumption grows every year , so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower competition compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools.
Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it
By next year, comScore expects that 50 percent of all searches will be voice searches . And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice , and at that point, a lot about what we know about best practices in digital marketing will have shifted
A few years ago I started a website and to my delight, the SEO efforts I was making to grow it were yielding results. However, one day I checked my rankings, and got the shock of my life. It had fallen, and badly.
Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today. It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message.