Smart Bidding: Five ways machine learning improves PPC advertising

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing you to optimize all of your campaigns using Google’s ML algorithms

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Smart Bidding: Five ways machine learning improves PPC advertising

B2B paid search forecast: What to expect in 2021

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different campaign types besides the traditional search and display campaigns, and are seeing good performance with Discovery Campaigns. In the wake of the changes Google made to the search query report in September, Dynamic Search Ads can complement existing search campaigns and improve CTR, CPC, and ROAS

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B2B paid search forecast: What to expect in 2021

Crowd marketing is the forum link building strategy you need to know in 2020

30-second summary: Link building is still one of the best tactics to boost your Google rankings Forum link building can help you tap into niche communities Crowd marketing is the concept of setting up a strategy for forum link building There’s no need to be discouraged if you’re just getting started Quality is important both in your content and the forum that you decide to join SEO is evolving through the years and it’s still more important than ever in your digital strategy. It takes time to rank high in Google’s search results and one of the best ways to improve your success is to aim for credible backlinks to your content. Backlinks can prove that the content is trustworthy and useful enough for the users to get you higher in SERPs.  Through the years, link building is still one of the most effective methods to build your SEO

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Crowd marketing is the forum link building strategy you need to know in 2020

How to get your YouTube videos appear in Google’s video carousel

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs

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How to get your YouTube videos appear in Google’s video carousel

Three SEO mistakes that can impact your search rankings

30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience.

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Three SEO mistakes that can impact your search rankings

What will make your brand stand out on LinkedIn in 2020?

30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day

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What will make your brand stand out on LinkedIn in 2020?

Five ways to get more product exposure with high powered influencers

30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing as the solution for product exposure. We’ll examine the concept of high powered influencers and case study successful influencer promotions. What is influencer marketing and why should your brand rely on it

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Five ways to get more product exposure with high powered influencers

How to make the most of Google’s “People also ask” results

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites.

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How to make the most of Google’s “People also ask” results

Creating SEO-friendly how-to content

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper levels of engagement, and take on the  customer journey  from brand awareness to sales.

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Creating SEO-friendly how-to content

Four steps to create an effective content marketing strategy for your eShop

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind.  Content marketing  is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales.

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Four steps to create an effective content marketing strategy for your eShop