The future of gaming and streaming: a networking and SEO arsenal

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation Over the past five years, the boom of the live-streaming, esports, and gaming industries has been stealing headlines not only in the tech industry but also in mainstream media. That boom only increased its radius during the pandemic, which saw astronomical highs in terms of viewership numbers for the Amazon-owned Twitch streaming platform, Google’s YouTube, and even Facebook Gaming, who jumped more aggressively into the marketplace with the acquisition of Microsoft’s Mixer platform during the summer of 2020

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The future of gaming and streaming: a networking and SEO arsenal

Where do you take your marketing strategy from here?

30-second summary: Most marketers agree that creating content is a core business strategy SEO can help you capitalize on the content you’ve created and see lasting results Create content around common sales objections to improve the sales process Instead of going all-in on the best-case scenario of in-person events being able to happen in 2021, create a plan based on what you know works now and could continue to work into the future as well With 2020 pulling the rug out from under pretty much everyone, it’s no surprise that marketing has had to shift over the past year. Where the focus for many organizations was once in-person meetings and events like trade shows and conventions, it’s now mostly shifted to tactics that can be deployed remotely. The biggest winner out of all this change has, without a doubt, been content marketing

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Where do you take your marketing strategy from here?

Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines

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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

30-second summary: TikTok has quickly become one of the most popular, addictive social networks. President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a lawsuit in response. If it can continue to operate, it’s slated to become one of the most powerful marketing tools for brands

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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

Seven reasons why your rankings dropped and how to fix them

Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop in traffic and how to fix the issue

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Seven reasons why your rankings dropped and how to fix them

15 actionable SEO tips to improve your search rankings

Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings

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15 actionable SEO tips to improve your search rankings