Four Google SERP features for ecommerce SEO

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide There is perhaps no type of business that is more primed for SEO than ecommerce companies

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Four Google SERP features for ecommerce SEO

SEO takeaways from 2020: A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites.

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SEO takeaways from 2020: A review of the most unusual year for search

How to adapt SEO strategies for the zero-click search landscape

30-second summary: Whether through featured snippets and knowledge graphs, or carousels of movie times and podcast episodes, Google’s SERPs have increasingly become a one-stop-shop for users’ needs. As previously reported, these zero-click searches account for just shy of  55% of all Google search results , outdoing organic results altogether.  Zero-click search is not as much of a hurdle as you might think. Chief Executive at Go Up Ltd, Edward Coram James shares more about how you can tailor your search strategy to make zero- click work for you.

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How to adapt SEO strategies for the zero-click search landscape

How to master technical SEO: Six areas to attack now

Technical optimization is the core element of SEO. Technically optimized sites appeal both to search engines for being much easier to crawl and index, and to users for providing a great user experience.  It’s quite challenging to cover all the technical aspects of your site because hundreds of issues may need fixing. However, there are some areas that are extremely beneficial if got right

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How to master technical SEO: Six areas to attack now

Five ways SEOs can utilize data with insights, automation, and personalization

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and content, digital marketing now revolves solidly around the needs and intent of consumers

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Five ways SEOs can utilize data with insights, automation, and personalization

A quick guide to SEO in 2019

Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search intent within each industry). Moreover, I have to think ahead

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A quick guide to SEO in 2019

How to implement semantic markup using Google Tag Manager

Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results , which are taking up an increasing amount of real estate in the SERPs. The advent of voice-enabled search is making structured data an even more important part of the search marketer’s toolset. In much the same way that structured data enables search engines to extract and reproduce rich data in the SERP, that same entity extraction and reproduction is at the core of voice search results.

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How to implement semantic markup using Google Tag Manager