30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the needed innovation during the content, gaming, and web3 boom Despite a strong track record and success model within the digital marketing world, for multiple decades, SEO still finds itself almost entirely abandoned in the new age markets of content creation, Esports, gaming, and web3 related properties. But, why is that?
30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter the new year, they will need to have measurement solutions in place that account for cross-channel, cookieless, privacy, and walled gardens Early adopters of cross-channel measurement, truly cookieless solutions, privacy, and consumer-centric policies, and data collaboration will gain insights needed to ensure future success Marketers have faced an incredible number of challenges over the past year. The demise of third-party cookies, the loss of device identifiers, and evolving privacy regulations have forced the industry to come up with new solutions for identity. With consumer behavior shifting rapidly and market volatility expected to continue this year, proving ROI with accurate measurement will be more important than ever
Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have worked for other marketers and brands and could inspire your team’s brainstorming. There are numerous brands that have adopted diverse content marketing strategies to their benefit. How and why were these brands successful and how can you adopt their content marketing strategies? We look at seven content marketing strategies you can try, along with examples of brands that successfully executed those strategies.