30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that are more tailored to their search queries
You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog posts to get the density just right and building landing page after landing page targeted at keyword variations like, “automobiles for sale”, “cars for sale” and “trucks for sale”. Since the introduction of RankBrain, the machine-learning component of Google’s Core Algorithm , in late 2015, Google has moved farther away from a simple question and answer engine and has become a truly intelligent source of information matching the user’s intent — not just the user’s query.
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect?
By now the advantages of blogging are undoubtedly well-established. Statistics show that: Businesses that blog get 67 % more leads than businesses that do not Marketers that prioritize blogging are 13x more likely to get a positive ROI compared to marketers that don’t Companies that blog get 97 % more links compared to companies that do not blog Websites with a blog are likely to have 434 % more indexed pages. However, if you don’t have an SEO strategy for your blog, you are most certainly missing out