How to use XPath expressions to enhance your SEO and content strategy

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you use Q&As to inform content strategies?

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How to use XPath expressions to enhance your SEO and content strategy

Top strategies behind link building success

30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity  Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is increasing and consumers’ heads are turning to online purchases, it’s vital to have a strong search presence for your business. Your ranking and authority will determine whether you’ll get more visits from prospective customers.

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Top strategies behind link building success