Crowd marketing: A link building method that only 2% use to rank higher on Google

30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that

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Crowd marketing: A link building method that only 2% use to rank higher on Google

Holiday marketing: Get the data that puts you ahead of the competition

What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic?

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Holiday marketing: Get the data that puts you ahead of the competition

Artificial intelligence (AI) is key to reducing digital ad waste

30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data.

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Artificial intelligence (AI) is key to reducing digital ad waste

Navigating a cookieless future

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands 90 percent usage on iPhones, and Chrome, which commands five percent. These moves towards user privacy and marketing compliance are effectively a pivot away from the traditional advertising and search marketing industry, which will impact later players like Facebook to national media agencies like GroupM

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Navigating a cookieless future

What are PBNs and should you use them?

30-second summary: Private Blog Networks (PBNs) are a  huge part of the SEO industry and wh ilst getting backlinks is still a key driver in  the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.   PBNs have different uses and interpre tations but can be used to point links to your site, sell links, or just simply add your home page links on them

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What are PBNs and should you use them?

Comprehensive guide to exact match domains in 2020

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London.

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Comprehensive guide to exact match domains in 2020

The evolution of Google’s rel “no follow”

Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters clearly call out what type for link is being used, rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

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The evolution of Google’s rel “no follow”

Different ways voice search is affecting your brand

We live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now. Today, a chunk of people find new products online and also place the orders online. However, a paradigm shift can be observed in how they approach this which is how we see more and more people searching for information on the web using voice-commands rather than textual queries.

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Different ways voice search is affecting your brand

Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and email marketing to attract those buyers who start their journey online.

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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search