How to win at content creation, Esports, gaming, and web3 markets with SEO

30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the needed innovation during the content, gaming, and web3 boom Despite a strong track record and success model within the digital marketing world, for multiple decades, SEO still finds itself almost entirely abandoned in the new age markets of content creation, Esports, gaming, and web3 related properties. But, why is that?

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How to win at content creation, Esports, gaming, and web3 markets with SEO

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving

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Is it time to switch to a new SEO tool?

The future of Google and what it means for search

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road. Global digital agency Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more

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The future of Google and what it means for search

Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity

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Search in 2021: Five must knows for advertisers and marketers

Four website usability elements that improve your search rankings

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward websites that render top-notch UX.

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Four website usability elements that improve your search rankings

The untapped value of qualitative keyword data

30-second summary: Google Keyword Planner helps us filter down our seed list, show trends in the wording people use when they search and highlight big opportunities we should be tapping into. Contrary to popular belief, Jack Telford, Starcom’s Owned Strategy Director argues that most keyword research today is over-reliant on this quantifying of searcher behavior and therefore misses out on the huge value in studying low to no-volume search terms.

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The untapped value of qualitative keyword data

How to use super-resolution and improve onsite image quality

30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be shared.

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How to use super-resolution and improve onsite image quality

1000 Ranking factors: How Google finds signals through the noise

30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did in the sports ticketing industry, the top factors that correlated with good rankings were long-form landing page content and high domain authority

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1000 Ranking factors: How Google finds signals through the noise

How to get more leads on Instagram: 10 Highly effective tactics

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to establish their brands’ online presence and successfully source more leads. Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time

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How to get more leads on Instagram: 10 Highly effective tactics