Four Google SERP features for ecommerce SEO

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide There is perhaps no type of business that is more primed for SEO than ecommerce companies

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Four Google SERP features for ecommerce SEO

The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula for KD score calculations that it says has improved accuracy With countless companies competing for the same audience, digital marketers need to develop a highly effective and targeted content strategy to find a way through the crowded market and connect with potential customers. Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.

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The importance of accurate keyword difficulty scores

Taking your SEO content beyond the acquisition

30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view.

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Taking your SEO content beyond the acquisition

‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem

30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PAA results appearing within the top three results in Google, the PAA block opens up visibility opportunities for sites that are struggling to make it to the first page of Google’s SERP. The key to PAA success lies in producing PAA-friendly content that meets PAA best practices – from tackling longer search queries to focusing on brevity and including question words.

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‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem

Align your content with customer intent via zero click search

30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge graph. The first use case for these features is to qualify whether a keyword is worth targeting.

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Align your content with customer intent via zero click search

Eight HTML elements crucial for SEO

30-second summary: SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, takes a detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings

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Eight HTML elements crucial for SEO

Searching for CX: The impact of search in the age of customer experience

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction between the customer and the brand.

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Searching for CX: The impact of search in the age of customer experience

Going international with SEO: How to make your WordPress site globally friendly

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal.

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Going international with SEO: How to make your WordPress site globally friendly

How to improve your website ranking in 2020

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches

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How to improve your website ranking in 2020