Word of advice on exactly what to expect from SEO in 2020

Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act and work within them. This included the once-famed Penguin Update, aimed at webspam and link building practices, supposedly impacted around 0.1% of searches when originally launched, but went on to shape the importance of positive link building, utilization of tools and data and birthed job roles around SEO content strategy while strengthening the importance of content marketing

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Word of advice on exactly what to expect from SEO in 2020

How to pick the best website audit tool for your digital agency

There is certainly a big pool of choices for agencies to choose from when it comes to picking a website audit tool. There are standalone tools and those that come as part of a package. Some audit tools go through all pages of a website while others just give an overview of a specific page

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How to pick the best website audit tool for your digital agency

The 12 most important elements of a technical SEO audit

Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it. However, it is important to know that your site probably has some type of technical issue. “There are no perfect websites without any room for improvement,” Elena Terenteva of SEMrush explained

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The 12 most important elements of a technical SEO audit