2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized in favor of expertise on review-centric websites Multiple spam updates unfolded throughout the year, though these updates should not impact any website that follows Google’s guidelines Successful SEO strategy is akin to dancing the tango with Google updates. Unfortunately for copywriters, the Big G can be an unpredictable partner at times.

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2021 Google updates round up: everything businesses need to win at search

Google AdSense Guide: increase earnings and escape low CPC

30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more from AdSense Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times

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Google AdSense Guide: increase earnings and escape low CPC

Four Google SERP features for ecommerce SEO

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide There is perhaps no type of business that is more primed for SEO than ecommerce companies

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Four Google SERP features for ecommerce SEO

Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors

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Six things missing from your competitor research

How to use PageRank for ecommerce websites

30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page. The original patent has not been renewed and has since been updated by other algorithms, which work to achieve the same goal

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How to use PageRank for ecommerce websites

Three organic search opportunities for your local business

30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query.

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Three organic search opportunities for your local business

Now is the best time to stitch your search marketing loopholes before 2022

30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you spend enough time in the digital marketing space, even if you focus on just one area of it, you’ll eventually catch wind of the intersection of SEO, paid media, web design, and link building. There’s no avoiding it since all these areas run together to ideally form a strong online presence for a business. Within that context, if you’ve ever been the one to devise a digital strategy for yourself or your clients, you’re probably familiar with the types of market niches that would push a business to focus more on SEO or paid search marketing

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Now is the best time to stitch your search marketing loopholes before 2022

Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process Google is now recognizing 119 different languages on voice search. Which is great for user experience.

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Multilingual SEO for voice searches: Comprehensive guide

Quora and Reddit: Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the resources that two-third of marketers and SEO specialists miss out on . We’re talking about Quora and Reddit Marketing and you’re about to know how they can bring tons of value to your business. Raising brand awareness, driving traffic, and diversifying your link profile with useful backlinks – all that is more than feasible with the right, out-of-the-box approach.

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Quora and Reddit: Powerhouses for SEO and marketing in 2021

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence of new competitors, or loss of backlinks To diagnose a traffic drop, identify which traffic source is declining, then find which pages have lost traffic It is important to avoid hasty decisions, take your time exploring whether you lost any positions and which pages replaced yours Try to evaluate why this shift has happened and how you may fix it Have you ever checked your analytics and saw a sudden or gradual decline in organic traffic? Who hasn’t? If there’s one common thing in just about any marketing strategy: All of us have dealt with organic traffic decrease on many occasions.

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Diagnosing a traffic drop? Just breathe!