Three critical keyword research trends you must embrace

30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will drive people back to your site Instead of focusing on keyword strings, research your niche entities and find the ways to associate your business with those through on-site content and PR/link building efforts If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.” The truth is, most SEO tasks look completely different these days but few SEO experts have changed the fundamental way they do keyword research and optimize content for those keywords. Yes, we seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page. In the meantime, Google’s understanding and treatments of keywords has changed completely

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Three critical keyword research trends you must embrace

How to create an SEO strategy for website redesign and migration

A new guide,  Best Practices for Website Redesign & Migration , outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign.  It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO , preserving domain and URL equity, keyword research , and more. This post summarizes some key SEO migration elements listed in the guide, with an emphasis on helping organizations avoid costly errors related to a website redesign and domain or platform migration. Content produced in collaboration with Investis Digital .

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How to create an SEO strategy for website redesign and migration

Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

Google is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through to a high-ranked website

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Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research : Keyword clustering. Single-keyword SEO has been a staple for a long time

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What is keyword clustering, and who cares? (Hint: you should!)