With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of the hour. Gone are the days when you were required to pay for people just to see your ads. Today, with PPC advertising, you only pay when a user clicks on your ad.
This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1 , I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities that allow you to get in front of your target audiences and the personas you have built out