The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research from Contentive , a global B2B marketing and events company, found that the role of the modern B2B marketing professional is rapidly shifting owing to the explosion of data, analytics and automation tools. Contentive surveyed its trusted community of B2B marketing professionals to learn more about their key challenges and for a glimpse for what the future holds for B2B marketing.
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The rise of the modern B2B marketer