Everything you need to know about audience targeting without relying on third-party cookies

30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens, while others are leaning more into contextual advertising Coegi’s Sean Cotton explores the challenges and opportunities marketers face in the absence of third-party cookies, as well as viable alternatives they can use to keep audience targeting on point Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies  on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but it’s also one that might leave businesses scrambling when the cookie jar disappears.

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Everything you need to know about audience targeting without relying on third-party cookies

How 5G will pave the way for mobile app innovation

30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike.

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How 5G will pave the way for mobile app innovation

The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest  broad  core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched  early May , but  all  leading digital marketers and webmaster community agree that  it’ s   one of the biggest Google algorithm updates.

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The perfect SEO recipe to survive COVID-19 and the May core update

Nine tactics to improve your PPC campaign performance in 2020

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types.  In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales.

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Nine tactics to improve your PPC campaign performance in 2020

Interview with Marie Haynes: What you need to know about E-A-T

I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it.

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Interview with Marie Haynes: What you need to know about E-A-T

What is an AdWords Quality Score and how can you improve yours?

If you’re trying to master  PPC , you need a firm understanding of your  AdWords  Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours

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What is an AdWords Quality Score and how can you improve yours?