30-second summary: A backlink is a link that directs visitors from another website to yours.
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect?
Originally posted here:
Link reclamation: A practical guide for turning unlinked brand mentions into links
If you are a business looking to dive into display advertising , it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise
With multinational technological companies Google and Facebook conquering the field of online advertising revenue , many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau , digital advertising revenue in the U.S. increased by 20% in the past year.
See the original post:
How indie publishers can monetize in the shadow of Facebook and Google