Transformation of Search Summit 2019: Highlight reel

On Friday we held the Transformation of Search Summit 2019 here in New York City. Huge thank you to all of our speakers, attendees, and sponsors who made the day a success! In this article we’ve compiled some key quotes, stats, and otherwise tweetable highlights from the event. Keynote: The transformation of search First we heard from Carolyn Shelby, SEO Manager, Audience Development at the Walt Disney Company / ESPN

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Transformation of Search Summit 2019: Highlight reel

New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new  visual search  tech implementations promise to exploit that and reinvent ecommerce as we know it.

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New visual search innovations tap human emotions and biological buying triggers

Luxury marketing search strategy, Part 1: Consumer mindset

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone

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Luxury marketing search strategy, Part 1: Consumer mindset