How to pitch to top online publishers: 10 Exclusive survey insights

How would you like to get your brand featured on major online websites like Buzzfeed, the Washington Post, or Bustle?

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How to pitch to top online publishers: 10 Exclusive survey insights

Video SEO: New tool by Trint helps make spoken words in videos crawlable

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait

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Video SEO: New tool by Trint helps make spoken words in videos crawlable

Regulation in the SEO industry – Impossible or essential?

We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website.

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Regulation in the SEO industry – Impossible or essential?

Five proven content formats to maximize link acquisition with digital PR

When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways.

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Five proven content formats to maximize link acquisition with digital PR

Dragonfly: What we know about Google’s possible plans to re-enter China’s search market

Last month I wrote about China’s search market , how it is dominated by Baidu, and how that dominance is threatened by mobile-only disruptors such as Shenma.

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Dragonfly: What we know about Google’s possible plans to re-enter China’s search market

Three ways to maximize the SEO impact of user-generated content

SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other positive off-site signals. On the other hand, user-generated content can be low quality, redundant, spammy, it can dilute authority, and sometimes it can even earn you a manual action from Google. Here are three ways how to best to leverage your user-generated content for positive results

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Three ways to maximize the SEO impact of user-generated content

ICO marketing in 2018: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016

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ICO marketing in 2018: from SEO to PPC

12 tips to improve your reputation strategy

To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of comments, reviews, blogs, and more

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12 tips to improve your reputation strategy