The future of gaming and streaming: a networking and SEO arsenal

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation Over the past five years, the boom of the live-streaming, esports, and gaming industries has been stealing headlines not only in the tech industry but also in mainstream media. That boom only increased its radius during the pandemic, which saw astronomical highs in terms of viewership numbers for the Amazon-owned Twitch streaming platform, Google’s YouTube, and even Facebook Gaming, who jumped more aggressively into the marketplace with the acquisition of Microsoft’s Mixer platform during the summer of 2020

Link:
The future of gaming and streaming: a networking and SEO arsenal

Image SEO: Best practices and tips for optimization

30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive.

Continued here:
Image SEO: Best practices and tips for optimization

What’s left when the cookie goes away?

30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution.

Read more:
What’s left when the cookie goes away?

How 5G will pave the way for mobile app innovation

30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike.

See the original post here:
How 5G will pave the way for mobile app innovation

The four most underrated SEO tactics

30-second summary: In June 2019, 50% of Google searches resulted in no clicks according to Rand Fishkin from Sparktoro statistics. Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Doing things differently in online business means two things ongoing experimentation and implementation of underrated SEO tactics.

Read more from the original source:
The four most underrated SEO tactics

From SEO to CMO: Self driving technology and the path to C-Suite

There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing. As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations.

Read more from the original source:
From SEO to CMO: Self driving technology and the path to C-Suite

New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new  visual search  tech implementations promise to exploit that and reinvent ecommerce as we know it.

Continue reading here:
New visual search innovations tap human emotions and biological buying triggers