Making the argument for nofollow links in SEO

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts?

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Making the argument for nofollow links in SEO

The best-kept secret to maintaining and defending the top spot with paid search

30-second summary: Let’s admit it, the line between paid search and organic search is getting blurred.

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The best-kept secret to maintaining and defending the top spot with paid search

AdWords Auction Insights report: A key to understanding the competition

People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors

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AdWords Auction Insights report: A key to understanding the competition

How to optimize your content for Q&As

Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for question based queries more important than ever.

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How to optimize your content for Q&As