How to get buy-in from the C-suite

30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementation There are three aspects you need to balance in order to win over C-suite Kevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations Your best ideas aren’t worth a dime without funding.

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How to get buy-in from the C-suite

Making the argument for nofollow links in SEO

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts?

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Making the argument for nofollow links in SEO

SEO tips for your retail store

30-second summary: Almost   80% of shoppers do online research before buying and almost   70% of consumers click on a link that is on the first page  of SERPs.  B uilt-in SEO tools in your point of sale system are an excellent thing for retailers. Wondering why SEO is key for retail business?

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SEO tips for your retail store