How marketers can start using AI for stronger results

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and also improve customer experience Think about how artificial intelligence (AI) is already contributing to your daily life — those smart replies in Gmail, movie recommendations on Netflix, music recommendations on Spotify, your intelligent voice assistant, and so on.

See more here:
How marketers can start using AI for stronger results

Optimizing the browser long tail across platforms, devices, and countries

30-second summary: If a company or brand wants to go global, it must understand the intricacies of where and how consumers browse, realizing that true optimization must consider content consumption trends and regional device or browser differences. Better user experiences and higher engagement levels depend on it.

See the article here:
Optimizing the browser long tail across platforms, devices, and countries

Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021.

Link:
Podcasts and internet marketing: Are you missing the boat?

Free resources to grow your business during lockdown

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.   To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.   Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors

See original here:
Free resources to grow your business during lockdown

Maximizing local SEO: Five tactics to enhance visibility without breaking the bank

30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they can invest more in Ads, what are the options left for your small business in this period? According to GoGulf, 46% of all Google searches are of people searching for local information, and 86% of people look up the location of a business on Google Maps

View post:
Maximizing local SEO: Five tactics to enhance visibility without breaking the bank

12 Email marketing best practices for sales

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened

See the original post here:
12 Email marketing best practices for sales

Regulation in the SEO industry – Impossible or essential?

We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website.

View post:
Regulation in the SEO industry – Impossible or essential?