Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing (NLP) and artificial intelligence (AI) to guide customers through the buying funnel A robust conversational marketing platform makes it possible for companies to build chatbots that engage and convert customers on the websites, apps, and social platforms where people spend their time For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list.

Read more:
Going beyond keywords: how conversational insights take the guesswork out of marketing

Five ways to use machine learning in digital marketing

30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital marketing, you will need to focus on Analytics, Personalization, and Optimization

More:
Five ways to use machine learning in digital marketing

The business value of SEO in 2021: From revenue generation to reputation and retention

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways

More here:
The business value of SEO in 2021: From revenue generation to reputation and retention

If you think you’re link building, you’re doing it wrong

30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building.

Read the original post:
If you think you’re link building, you’re doing it wrong

Remarkable impacts of COVID-19 on Google SERPs

30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new SERP-related changes are meant as both a remedy and an insight into what the future of Google searches may look like. These changes have allowed Google to finally make some headway in combining two essential but vastly different needs of its users, that is, personalization and diversity of results.

Link:
Remarkable impacts of COVID-19 on Google SERPs

Improving personalization with machine learning

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on  personalization  but doing this at scale because you must focus on the global market, must require automation and that is where  machine learning  comes in

Excerpt from:
Improving personalization with machine learning

Marketing Technology Awards 2019

We’ve been working together with our sister site, ClickZ , to honor the best and brightest marketing technology companies today (which includes some SEO-related tools).  These Marketing Technology Awards are voted on 50/50 by the community and by a panel of judges. The ceremony will be hosted by Scott Brinker, and will take place on the night of March 21 in Tribeca, New York.

Read this article:
Marketing Technology Awards 2019

Google / YouTube and brand safety: What’s next?

At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb. Google Chrome remains the most popular web browser, leading on most mobile and desktop devices with more than 60 percent share across both platforms

The rest is here:
Google / YouTube and brand safety: What’s next?

How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want.

Go here to read the rest:
How to escape Google’s filter bubble