Online brand protection: trusted automated monitoring is key

Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to the Nielsen 2021 Trust in Advertising Survey , 36 percent of respondents distrust ads on social networks, while 36 percent distrust ads served in search engine results. “As people more frequently shop online, they’ve realized the top ads are not necessarily the best option,” says Josh Stephens, director of Digital Marketing at CWT, one of the biggest travel companies worldwide

Link:
Online brand protection: trusted automated monitoring is key

How marketers can start using AI for stronger results

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and also improve customer experience Think about how artificial intelligence (AI) is already contributing to your daily life — those smart replies in Gmail, movie recommendations on Netflix, music recommendations on Spotify, your intelligent voice assistant, and so on.

See more here:
How marketers can start using AI for stronger results

2021 Digital marketing predictions for small businesses

30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play out this year

Read the original:
2021 Digital marketing predictions for small businesses

Five email marketing predictions: Continuing trends and new opportunities

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year?

Continued here:
Five email marketing predictions: Continuing trends and new opportunities

Social media techniques to integrate into your digital PR strategy

30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch

See the article here:
Social media techniques to integrate into your digital PR strategy

Simple guide to creating an expert roundup post that drives website traffic

30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition

Link:
Simple guide to creating an expert roundup post that drives website traffic

Winter is coming: How to prepare your content strategy for a COVID-19 winter

30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.

Read this article:
Winter is coming: How to prepare your content strategy for a COVID-19 winter

Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

30-second summary: TikTok has quickly become one of the most popular, addictive social networks. President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a lawsuit in response. If it can continue to operate, it’s slated to become one of the most powerful marketing tools for brands

More here:
Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

Why site speed is critical for your SEO success and how to make it happen

30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot

Excerpt from:
Why site speed is critical for your SEO success and how to make it happen

What will make your brand stand out on LinkedIn in 2020?

30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day

The rest is here:
What will make your brand stand out on LinkedIn in 2020?