30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play out this year
30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts.
30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing. Paid search strategy is not one-size-fits-all
30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. Twitter condemned any spread of misleading information on its platform.
30-second summary: With sponsor deals shutting down, trips cancelled and events postponed, the Coronavirus has given influencer marketing a huge hit. Travel influencers suffered while fitness influencers thrived in a world of social distancing.