How to avoid SEO penalties in algorithm-stricken industries

When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions.

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How to avoid SEO penalties in algorithm-stricken industries

The State of SEO survey highlights – SEO enters the mainstream

There’s a worry amongst marketers – am I following the right path in my strategy?    A new report released by  Zazzle Media  has revealed that SEO is becoming a key area for the majority of marketers in the UK, with seemingly more prominence given to the sector than ever before. Here’s the top stats from the new report – where does your business fit into this wider industry opinion?

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The State of SEO survey highlights – SEO enters the mainstream

Is Google Analytics compliant with GDPR?

GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal data. Google Analytics will act as the data processor and your organization as the data controller since your organization is in control of what data you send to Google Analytics once the Universal Analytics tracking code implementation is up and running.

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Is Google Analytics compliant with GDPR?

The collision between PR, content, and SEO: How to make it work for you

The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging , social media posts and the other aspects of building an online brand seemed to sound the death toll for traditional communications and marketing strategies, like public relations.

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The collision between PR, content, and SEO: How to make it work for you

Does it matter what department your SEO team is in?

Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logistics of categorizing an SEO team

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Does it matter what department your SEO team is in?