How to drive B2B conversions from your organic traffic

30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all options While optimizing for informational queries is important, make sure you have distinct conversion paths on each page Create consistent visual identity across on- and off-site channels to improve brand recognizability at each touchpoint There’s one key difference between B2B and B2C conversions : B2B shopping is almost never spontaneous.

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How to drive B2B conversions from your organic traffic

Is your business optimized for Google Discover? This guide is for you!

30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays such a major role in the online business sphere, most web admins spend their lives attempting to crack Google’s organic page ranking algorithms.

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Is your business optimized for Google Discover? This guide is for you!

How to use PageRank for ecommerce websites

30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page. The original patent has not been renewed and has since been updated by other algorithms, which work to achieve the same goal

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How to use PageRank for ecommerce websites

Data-backed insights on featured snippet optimization

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date marked content that comes at the right length and format, and a succinct URL structure Google has always been pretty hazy on any details about winning featured snippets. This was the case when they were first introduced , making them something businesses considered to be the cherry on top of their SEO efforts, which is still largely the case. Having first-hand knowledge about the value and power of featured snippets, Brado teamed up with Semrush to conduct the most comprehensive research around featured snippet optimization to uncover how they really work, and what you can do to win them.

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Data-backed insights on featured snippet optimization

The business value of SEO in 2021: From revenue generation to reputation and retention

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways

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The business value of SEO in 2021: From revenue generation to reputation and retention

SEO takeaways from 2020: A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites.

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SEO takeaways from 2020: A review of the most unusual year for search

The Google page experience: What you need to know and five steps to prepare for 2021

30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience.

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The Google page experience: What you need to know and five steps to prepare for 2021

Harness the power of integrated CRO and social media

30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions

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Harness the power of integrated CRO and social media

Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis

30-second summary: Distinctly’s SEO Manager, Matt Finch provides insight on how the team worked with events company Wildgoose to pivot quickly in the face of the COVID-19 pandemic.

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Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis