30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you spend enough time in the digital marketing space, even if you focus on just one area of it, you’ll eventually catch wind of the intersection of SEO, paid media, web design, and link building. There’s no avoiding it since all these areas run together to ideally form a strong online presence for a business. Within that context, if you’ve ever been the one to devise a digital strategy for yourself or your clients, you’re probably familiar with the types of market niches that would push a business to focus more on SEO or paid search marketing
30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when changing your phone number
Does changing your business phone number affect SEO?
30-second summary: Google Keyword Planner helps us filter down our seed list, show trends in the wording people use when they search and highlight big opportunities we should be tapping into. Contrary to popular belief, Jack Telford, Starcom’s Owned Strategy Director argues that most keyword research today is over-reliant on this quantifying of searcher behavior and therefore misses out on the huge value in studying low to no-volume search terms.
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The untapped value of qualitative keyword data
30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy
30-second summary: The majority of TikTok users are under the age of 29.
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What you must know about TikTok for business
30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner
Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of the essentials. At all levels, measurement and understanding of search data are crucial and different metrics will stand out; from rankings to the finer details of goals and page speed.
Earlier today, Dixon Jones from Majestic shared on Twitter a thorough, digestible explanation of how PageRank actually works. I gave it a watch myself, and thought it was a good moment to revisit this wild piece of math that has made quite a dent on the world over the past 20 years. As a sidenote, we know as of 2017 that while PageRank was removed from the Toolbar in 2016, it still forms an important part of the overall ranking algorithm, and thus is worthwhile to understand. Jones starts with the simple — or at least, straightforward — formula
Google’s PageRank algorithm, explained
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming.
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A guide to the standard reports in Google Analytics: real-time reports
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings
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15 actionable SEO tips to improve your search rankings