What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year.

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What to expect from SEO in 2021?

Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile.

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Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

How to use trending keywords from current events in content marketing

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates.

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How to use trending keywords from current events in content marketing

Seven content marketing strategies you should try [With examples]

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the  best marketing strategies that have worked for other marketers and brands and could inspire your team’s brainstorming. There are numerous brands that have adopted diverse content marketing strategies to their benefit.  How and why were these brands successful and how can you adopt their content marketing strategies? We look at seven content marketing strategies you can try, along with examples of brands that successfully executed those strategies.

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Seven content marketing strategies you should try [With examples]

12 Email marketing best practices for sales

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened

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12 Email marketing best practices for sales

Five factors that determine the overall page quality

Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google. In order to determine the overall quality of a web page, Google hires real humans who are known as “ Search Quality Raters “

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Five factors that determine the overall page quality