The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not born equal, especially, when it comes to acquisition channels – a purchase on your site from a new customer has more value than one from a returning one It’s easy to forget that most of the business still happens offline and that Zoom calls and online shopping are not all there is to life Yet offline conversion trackings are not always taken into account With Gallery Ads, Google offers a new ad format integrated into the Search Network As these ad formats are for mobile displays only, their dimensions enable advertisers to make a stronger impact than with a text ad Google released new smart features and ways to buy ads on its different channels.

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The five latest Google Ads features and how to make the most of them

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is at in the conversion funnel will tell you if the network brings conversions By having two different campaigns that are network specific, you will be able to properly target your audience with clear messaging while being able to access key data points quickly and accurately There are two networks within Google AdWords – display and search. When you set up a campaign for the first time, you may notice an option to add either one of these within the settings

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How to best utilize the networks within Google AdWords

The perfect SEO recipe to survive COVID-19 and the May core update

30-second summary: The latest  broad  core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched  early May , but  all  leading digital marketers and webmaster community agree that  it’ s   one of the biggest Google algorithm updates.

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The perfect SEO recipe to survive COVID-19 and the May core update

12 Email marketing best practices for sales

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened

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12 Email marketing best practices for sales

Search transformation projects: Q&A with SAP’s Siddharth Taparia

At The Transformation of Search Summit next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia , SVP and Head of Strategic Transformation and Partner Marketing at SAP. Siddharth has grown his career in marketing at various companies, including spending the past 11 years at SAP

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Search transformation projects: Q&A with SAP’s Siddharth Taparia

Video SEO: New tool by Trint helps make spoken words in videos crawlable

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait

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Video SEO: New tool by Trint helps make spoken words in videos crawlable

Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing

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Five tools for audience research on a tiny budget