30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not born equal, especially, when it comes to acquisition channels – a purchase on your site from a new customer has more value than one from a returning one It’s easy to forget that most of the business still happens offline and that Zoom calls and online shopping are not all there is to life Yet offline conversion trackings are not always taken into account With Gallery Ads, Google offers a new ad format integrated into the Search Network As these ad formats are for mobile displays only, their dimensions enable advertisers to make a stronger impact than with a text ad Google released new smart features and ways to buy ads on its different channels.
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is at in the conversion funnel will tell you if the network brings conversions By having two different campaigns that are network specific, you will be able to properly target your audience with clear messaging while being able to access key data points quickly and accurately There are two networks within Google AdWords – display and search. When you set up a campaign for the first time, you may notice an option to add either one of these within the settings
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How to best utilize the networks within Google AdWords
30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It was launched early May , but all leading digital marketers and webmaster community agree that it’ s one of the biggest Google algorithm updates.
As a small business owner, the speed at which your website loads may not be at the top of your list of concerns.
Four tips to immediately improve your site speed
Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web
VPN and SEO: Why professionals should care
Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm.
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The perils of tricking Google’s algorithm
Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened
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12 Email marketing best practices for sales
At The Transformation of Search Summit next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia , SVP and Head of Strategic Transformation and Partner Marketing at SAP. Siddharth has grown his career in marketing at various companies, including spending the past 11 years at SAP
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Search transformation projects: Q&A with SAP’s Siddharth Taparia
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News founder Krishna Bharat and Bloomberg Editor-In-Chief John Micklethwait
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Video SEO: New tool by Trint helps make spoken words in videos crawlable
When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing