A review of the payday loans algorithm in 2021

30-second summary: Any company holding a top-five position for the search term “payday loans” on Google is likely to be generating some serious revenue. Being an industry that was once worth around £2 billion in 2013 the industry is not as decorated as it once was, with companies from all over the world trying to tap into the UK payday lending market

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A review of the payday loans algorithm in 2021

Customer experience optimization (CXO) for online stores: Three proven SEO tactics

30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience.

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Customer experience optimization (CXO) for online stores: Three proven SEO tactics

Synergized search is key to success in the new normal

30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight on how perfectly balancing these two facets can lead to success in the new normal

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Synergized search is key to success in the new normal

Inbound marketing for brand awareness: Four up-to-date ways to do it

30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most effective for you

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Inbound marketing for brand awareness: Four up-to-date ways to do it

What are PBNs and should you use them?

30-second summary: Private Blog Networks (PBNs) are a  huge part of the SEO industry and wh ilst getting backlinks is still a key driver in  the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.   PBNs have different uses and interpre tations but can be used to point links to your site, sell links, or just simply add your home page links on them

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What are PBNs and should you use them?

Eight game-changing website conversion tips to implement

30-second summary: Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into paying customers. According to research, 92% of your website visitors don’t have any intentions to buy. What’s even more alarming is that most users will leave your website after 10 to 20 seconds.

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Eight game-changing website conversion tips to implement

Yext researches what American customers are looking for throughout the year

Yext , the Search Experience Cloud company, released new research about American consumer search behavior during the past year. The data, drawn from a sample of more than 400,000 business locations in the United States, revealed new insights about when consumers are searching for and clicking most on businesses across retail, healthcare, financial services, and food, throughout the year.

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Yext researches what American customers are looking for throughout the year

Interview with Marie Haynes: What you need to know about E-A-T

I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it.

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Interview with Marie Haynes: What you need to know about E-A-T

Search trends 2018: what can marketers learn?

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. So, what does this all mean?

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Search trends 2018: what can marketers learn?