Turning reviews into opportunities for reputation and SEO impact

30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your reviews will pay off in the long run

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Turning reviews into opportunities for reputation and SEO impact

Case study: Schneider Electric’s digital transformation through centralized search

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling

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Case study: Schneider Electric’s digital transformation through centralized search

Agency lead generation: How to create white papers that convert

30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. Agile marketers are paving the path forward combining technology and talent. You can boost lead generation using content that adds value to your prospects—content such as white papers

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Agency lead generation: How to create white papers that convert

Podcasts and internet marketing: Are you missing the boat?

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021.

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Podcasts and internet marketing: Are you missing the boat?

The ongoing race between ad blockers and ad tech: Who’s winning?

30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – 50% of ads, second-leading is MEA region with 49%.

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The ongoing race between ad blockers and ad tech: Who’s winning?

Why mobile first design is the only 2019 strategy that will work

Everyone knows that mobile is red-hot right now.  In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well on mobile devices. Square peg, meet round hole. Quite simply, it doesn’t make sense.

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Why mobile first design is the only 2019 strategy that will work

Three ways to up your video marketing game

Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). But how easy it is to really see ROI from your video marketing campaigns

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Three ways to up your video marketing game