2022 Search ads 360 update: What you need to know

30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a big one. SA360 has gotten even more powerful since it was first launched over 10 years ago, making it simpler than ever for commercial enterprises to manage their search advertising efforts. A select number of Search Ads 360 users finally gained preview access this past month

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2022 Search ads 360 update: What you need to know

The rise of vertical search engines

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise

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The rise of vertical search engines

Google search trends: People are in search for connection during the lockdown

30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical comfort – everything from “chocolate” to “hot tubs”

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Google search trends: People are in search for connection during the lockdown

How to plan your social media strategy for any business

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind

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How to plan your social media strategy for any business

Seven tips for full funnel SEO in 2020

30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers  leverage paid  search at every stage to create more sophisticated strategies because  greater sophistication  means  less wasted budget  and  higher quality conversions .   Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through SEO.

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Seven tips for full funnel SEO in 2020

How the global lockdown is changing user behavior and digital consumption

30-second summary: Social media apps, online games, st reaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period.  Ecommerce  is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19.

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How the global lockdown is changing user behavior and digital consumption

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you ‘ re going to be amazed by how many factors you ‘ ll have to consider when optimizing your writing for multiple search engines.  Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

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How writers can optimize content for a variety of search engines

What is speakable schema markup and how does it impact the future of SEO?

Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening

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What is speakable schema markup and how does it impact the future of SEO?

Top tips to grease your email marketing wheels in 2020

Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it

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Top tips to grease your email marketing wheels in 2020