Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?

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Everything you need to know about the Google MUM update

Quora and Reddit: Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the resources that two-third of marketers and SEO specialists miss out on . We’re talking about Quora and Reddit Marketing and you’re about to know how they can bring tons of value to your business. Raising brand awareness, driving traffic, and diversifying your link profile with useful backlinks – all that is more than feasible with the right, out-of-the-box approach.

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Quora and Reddit: Powerhouses for SEO and marketing in 2021

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving

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Is it time to switch to a new SEO tool?

Case study: Schneider Electric’s digital transformation through centralized search

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling

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Case study: Schneider Electric’s digital transformation through centralized search

2021 Search marketing: The year of automation

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos.

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2021 Search marketing: The year of automation

What a chaotic digital media landscape means for advertisers as 2020 ends

30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise

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What a chaotic digital media landscape means for advertisers as 2020 ends

Social media techniques to integrate into your digital PR strategy

30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch

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Social media techniques to integrate into your digital PR strategy

The promising post-cookie world

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, and the industry has been in a panic

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The promising post-cookie world

Post-COVID-19 strategy to restore your social media reputation

30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers reconsidered their budget in response to the coronavirus outbreak. This post attempts to underline some of the strategies you can consider practicing to restore your reputation and recognition on social media

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Post-COVID-19 strategy to restore your social media reputation

Synergized search is key to success in the new normal

30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight on how perfectly balancing these two facets can lead to success in the new normal

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Synergized search is key to success in the new normal