BrightEdge launches market insights and shares updates on new purchasing behaviors

30-second summary: BrightEdge is bringing together search and business intelligence with major new innovations. Marketers are looking for a robust view of their macro market and to act on micro opportunities. Consumer emotions are a major driver in market shifts

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BrightEdge launches market insights and shares updates on new purchasing behaviors

COVID-19 has altered paid search: How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people  use  the internet  has changed. They’re  consuming more media and increasing web research and browsing.   Paid search strategy is not one-size-fits-all

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COVID-19 has altered paid search: How marketers can adjust strategies

Google Shopping and how to capitalize on your new shop window

Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience.

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Google Shopping and how to capitalize on your new shop window

[Report] Who owns the flights market in search?

Which brands dominate the US flights market in search? A new report by  Pi Datametrics  has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. The search data was collected from across Google US with a view to identifying the search terms with the most commercial opportunity over the last four years, and trended to reveal demand peaks and declines across the travel industry

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[Report] Who owns the flights market in search?